This is a follow-up to last week’s insight. To refresh your memory, I told you the “7 Things You Must Know About Your Prospects.”

This same information is certainly important to know about your customers as well. But your customer bios should be slightly more extensive. Here are the 7 things you must know about your customers: (more…)

Dear my friend,

Last week I wrote to you about selling benefits (or emotion selling) rather than features. I want to add to that concept. You see, in order to sell to your prospect’s emotions you should know something about them. So I put together a list of 7 things you absolutely MUST know about your prospects.
(more…)