by Karon Thackston

Sometimes choosing which company to buy from is about like deciding which brand of canned peas is the best. To make matters worse, the copy on most websites doesn’t offer any help. (more…)

by Neil Stafford

Most of my business is web-based, but I use all and every marketing technique that can boost my sales. Offline and online together gives you a good mix of marketing processes to use if one or other slows down or stops completely. These are 7 offline ways I use to drive visitors to my website and they should be part of your marketing strategy too. (more…)

by Jeremy Gislason

One of the biggest measurements of a website’s success is the stickiness of its visitor base. Generally web masters would rather have 1,000 visitors who return regularly (they are “stuck to the site”) as opposed to 3,000 visitors who only visit once or twice. These days the web is massive, carving out a niche for your site and gaining a following within that niche is the key to success. (more…)

by Jeremy Gislason

Your existing customers are your strongest source of income – plain and simple.

That means it is imperative to keep them happy. To keep them interested and engaged and to make sure they perceive value by visiting your website.
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by Barry A. Densa

I have a friend in Florida who owns six Subway franchises.

He’s rolling in dough, whole wheat and greenbacks.

He loves the recession. He’s remodeling his house (stimulating one South Florida contractor to keep swinging a hammer).

Dollar stores are also doing a gang-buster business.

The healthcare industry is thriving, too, but they’re in a world of their own (as long as there’s no cure for sickness and aging.)

Supermarkets are packed. People are cooking, not dining out in restaurants.

In fact, anyone selling a staple of life, or offering a low-ticket product or service, they’re just happier than a pig in… you know what. (more…)

by Steve Shaw

You’ve probably noticed that most major article directories provide statistics for how each of your articles performs on their directory, but you might not have known exactly how to use that information to benefit your article marketing campaign. (more…)

Have you ever wondered what challenges are faced by other webmasters and owners in the design and promotion of their websites, well I certainly have and so I decided to try and find out.

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1. Polls

Hold an interactive poll on your web site. Ask visitors a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the
results the next day or week on your web site.

2. Prize Drawings

Hold an ongoing prize drawing on your web site. The prizes should be something of interest or value to your subscribers. Most people who enter will continually revisit your web site to get the results.

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1. Stay In Touch

Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale follow-up with the customer to see if they are satisfied with their purchase.
2. Friendly Web Site (more…)

The more time people spend at your web site, the
more time you’ll have to persuade them to buy your
product or service. Below are ten powerful ways to
keep visitors at your web site longer. (more…)